Apollo

Automate sales workflows across the full GTM funnel

Apollo’s Workflow Engine helps sales and GTM teams build automated, multi-step workflows with visual logic and manual approval gates. It’s aimed at teams that want to move leads and campaigns from prospecting to closed-won with less manual coordination.

Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric →

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Freemium

Chrome Extension

Integrations

B2B

No-Code

Semi-Autonomous

For Teams

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About

What It Is

Apollo Workflow Engine is a sales and CRM automation tool inside Apollo’s go-to-market platform. It’s built for sales and revenue teams that want to automate repeatable workflow steps across prospecting, engagement, and pipeline operations.

What to Know

This product looks strongest for sales teams that already use Apollo and want to automate GTM operations without stitching together a separate general-purpose automation stack. The page also emphasizes manual review and approvals, so it is not...

Key Features

Build end-to-end workflows in a visual editor

Use multi-branch and conditional logic

Edit workflows with drag-and-drop controls

Add manual review and approval steps before new contacts enter a workflow

Schedule tasks and notifications

Use Cases

Automating outreach and follow-up steps in a sales funnel

Routing new contacts through approval before they enter a sequence

Scheduling sales tasks and notifications such as LinkedIn connection requests or phone calls

Agenticness: Guided Assistant

Executes tasks you assign, one step at a time, within narrow domains.

High evidence

Last evaluated: Jul 24, 2026

Dimension Breakdown

Action Capability

Autonomy

Adaptation

State & Memory

Safety

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