Clay

Automate GTM research, enrichment, and outreach in one place

Clay helps go-to-market teams source accounts, enrich contact data, and trigger prospect-facing actions from a single workspace. It combines AI research, data providers, and outbound workflows so you can run more of the sales and marketing process with less manual work.

Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric →

API

Chrome Extension

Integrations

B2B

CLI

MCP Support

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About

What It Is

Clay is a go-to-market automation platform for sales, marketing, and RevOps teams. Based on the pricing page and product navigation, it is built to support end-to-end GTM plays: finding prospects, enriching records, tracking signals, and moving data into outreach or ad workflows.

What to Know

Clay is fairly agentic for a GTM tool because it can research targets, combine data sources, and automate prospect-facing actions, but it is not a general-purpose autonomous agent platform. Its strongest fit is structured sales and marketing...

Key Features

AI research on target companies and people with Claygents

Waterfall enrichment across multiple data providers

Signals and intent tracking for events like job changes and promotions

Data marketplace with 200+ providers

Ads audience syncing to LinkedIn, Meta, and Google

Use Cases

CRM enrichment for keeping sales records clean and complete

Rep prospecting to research accounts and contacts before outreach

Inbound enrichment to turn captured leads into usable audience segments

Agenticness: Adaptive Collaborator

Proposes and executes multi-step plans with your approval.

High evidence

Last evaluated: Jul 24, 2026

This tool has strong action capabilities but limited safety controls. Use with appropriate oversight.

Dimension Breakdown

Action Capability

Autonomy

Adaptation

State & Memory

Safety

How agenticness works →

11x Alice

Agenticness14/36·Adaptive Collaborator

Sales & Marketing

11x Alice is an AI outbound sales worker for teams that want to scale prospecting without hiring more SDRs. It handles multi-channel outreach, lead enrichment, CRM sync, and deliverability setup from one platform.

Agenticness13/36·Adaptive Collaborator

Sales & Marketing

Artisan uses Ava, an AI BDR, to find leads, send outbound outreach, handle replies, and book meetings. It is built for sales teams that want to scale outbound without adding headcount, with CRM sync and enterprise rollout support.

Agenticness7/36·Guided Assistant

Sales & Marketing

Apollo’s Workflow Engine helps sales and GTM teams build automated, multi-step workflows with visual logic and manual approval gates. It’s aimed at teams that want to move leads and campaigns from prospecting to closed-won with less manual coordination.

Agenticness12/36·Guided Assistant

Sales & Marketing

Tradehand is an AI-powered office system for trade businesses that handles enquiries, quotes, bookings, job updates, and invoice chasing. It charges no monthly fee and takes 5% of invoice payments it collects.

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Web

Voice

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