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Drift

AI chat that turns website traffic into qualified pipeline

Drift uses AI chat agents to engage site visitors in real time, qualify leads, and route high-intent buyers to sales. It’s built for marketing and revenue teams that want better conversations and faster follow-up.

Paid
Web
API
B2B
For Teams
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About

What It Is

Drift is a B2B sales and marketing platform centered on AI chat for websites. According to the site, it helps you convert visitors into pipeline by identifying high-intent buyers, answering questions in real time, and moving qualified conversations toward a meeting or a rep.

It’s aimed at marketing, sales, and revenue teams rather than individual users. Setup appears to be web-based and tied into the broader Salesloft platform, including Rhythm for routing qualified buyers into seller workflows. The site also highlights Fastlane and reporting as part of the product experience.

What to Know

Drift is more agentic than a basic chatbot because it can engage visitors, qualify them, and trigger routing into downstream sales workflows. That said, it does not read like a fully autonomous agent platform; the focus is still on guided chat, lead qualification, and handoff to humans or sales processes.

The main limitation from the available content is that pricing, supported AI models, privacy controls, and technical setup details are not publicly documented here. It also isn’t a general-purpose agent tool or a developer platform, so it’s not a fit if you want broad workflow automation outside sales conversations.

Key Features
AI chat agent for website visitors
Real-time lead qualification
Visitor identification and deanonymization
Engages buyers in live chat conversations
Lets visitors book meetings or chat with a rep
Use Cases
Qualifying inbound website traffic for a B2B sales team
Routing high-intent visitors to the right seller or workflow
Replacing or reducing form fills with live chat conversations
Agenticness: Guided Assistant 💬

Executes tasks you assign, one step at a time, within narrow domains.

High evidence
Last evaluated: Mar 28, 2026

Dimension Breakdown

Action Capability
Autonomy
Adaptation
State & Memory
Safety

Categories

Pricing

Pricing not publicly available.

Details
AddedJanuary 16, 2026
RefreshedMarch 28, 2026
Quick Facts
DeploymentCloud-hosted
AutonomySemi-autonomous
Model supportSingle model
Open sourceNo
Team supportSmall team
Pricing modelSubscription
Interfacegui, web
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