AI chat that turns website traffic into qualified pipeline
Drift uses AI chat agents to engage site visitors in real time, qualify leads, and route high-intent buyers to sales. It’s built for marketing and revenue teams that want better conversations and faster follow-up.
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What's happened with Drift lately
- Score changeRubric upgrade v3_0 → v3.1: score 7/32 → 6/367 → 6/36(-1)
Rubric upgrade: agenticness v3.0 (8 dims, /32) → v3.1 (9 dims, /36). Adds Dim 9 (Operator Sovereignty), splits Dim 6 into 6a/6b lenses, tightens Dim 4 autonomous-retry distinction. Not a product change — score shift reflects new dimension + recalibrated rubric, not a change in the tool. Fanout suppressed.
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News mentions sourced from our news feed; score changes from periodic re-evaluations.
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About
Drift is a B2B sales and marketing platform centered on AI chat for websites. According to the site, it helps you convert visitors into pipeline by identifying high-intent buyers, answering questions in real time, and moving qualified conversations toward a meeting or a rep.
Drift is more agentic than a basic chatbot because it can engage visitors, qualify them, and trigger routing into downstream sales workflows. That said, it does not read like a fully autonomous agent platform; the focus is still on guided chat, lead...
Executes tasks you assign, one step at a time, within narrow domains.
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