Salesforce Agentforce
AI CRM for sales, service, marketing, and commerce teams
Salesforce is a cloud CRM platform built to connect customer data, teams, and workflows in one place. Its Agentforce messaging suggests AI agents can help with tasks across sales, service, marketing, and commerce, but it is still primarily an enterprise CRM platform.
Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric → Last re-evaluated 8 November 2026.
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What's happened with Salesforce Agentforce lately
- Salesforce's $5.66 billion Braze deal adds real-time marketing AI, but which customer actions will trigger its next message?Company news · Salesforce
Salesforce agreed to acquire Braze for an enterprise value of about $5.66 billion, with Class A shareholders set to receive $47.50 a share in cash. The deal would pair Braze's real-time messaging and AI with Salesforce customer data and Marketing Cloud. For those tracking AI for sales and marketing, this signals a push toward tools that act on customer behavior across email, apps and websites. The combination could help marketers choose content, offers and delivery based on activity as it happens.
via The AI Software Report
- Why is Salesforce pushing Slack over WhatsApp for Indian SMBs as security fears rise, and where does Help Agent fit?Company news · Salesforce
Salesforce is promoting Slack as a work platform for Indian small and medium-sized businesses, citing rising concerns about WhatsApp security. Its AI-powered Slackbot connects users with workplace apps and data. For those tracking AI customer support agents, Salesforce’s Help Agent is notable because it autonomously handles customer inquiries. The story offers few details on which inquiries it resolves or how well it performs.
via ETCIO.com
- Salesforce's Agentforce Coworker has 185,000 users after 21x growth in three months; what work are enterprises handing it?News
Salesforce says monthly usage of Agentforce Coworker grew 21x in three months, and the service now has more than 185,000 users worldwide. The announcement comes as UAE businesses weigh AI's potential economic impact and major employers put agents to work. For those tracking the agent platform ecosystem, the deployments offer a signal of enterprise adoption beyond pilots. Adecco Group, Accenture, Fulton Bank and BACA Systems are already using Coworker, though the specific tasks they hand it remain the key detail.
via TahawulTech.com
- Microsoft and Salesforce call agents digital workers, but what gets lost when companies manage them like employees?Company news · Salesforce
The article questions the industry’s tendency to frame corporate AI agents as simulated employees. Microsoft gives agents identities, sponsors, access rights and employment-like lifecycle management, while Salesforce calls them “digital workers.” For businesses deploying agents, the framing affects how they assign identity, access and oversight across operations. The piece argues for a different way to think about companies built around AI, rather than simply recreating an org chart in software.
via Fast Company
- Salesforce's $5.66B Braze deal promises real-time customer engagement, but which AI capabilities will the acquisition actually add?Company news · Salesforce
Salesforce is set to acquire customer engagement software provider Braze for $5.66 billion, adding its event-streaming platform to Salesforce’s AI and data portfolio. The deal reflects enterprise demand for personalized customer interactions in real time. For those tracking AI for sales and marketing, the acquisition may bring Braze’s engagement tools into Salesforce’s broader AI offering. The open question is which specific AI capabilities Salesforce will add through the deal.
via Reseller News
News mentions sourced from our news feed; score changes from periodic re-evaluations.
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About
Salesforce is a cloud-based customer relationship management (CRM) platform for businesses, especially larger sales, service, marketing, and commerce teams. The page positions it as a way to connect with customers through Salesforce’s Customer 360 products and its newer Agentforce AI layer.
Salesforce is strongest when you need an enterprise system for managing customer relationships across multiple departments, with AI assistance layered on top. The page shows examples of Agentforce drafting customer-facing emails and replying to...
Executes tasks you assign, one step at a time, within narrow domains.
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- Free: Free CRM is available as an entry point.
- Pro ($X/mo): Pricing not publicly available on the page; a pricing calculator is available for Agentforce.
- Enterprise: Contact sales.
When Salesforce Agentforce changes its pricing, we catch it the next morning
We recrawl every tool in this directory daily. AI Insider is the 3-minute brief on what actually changed — pricing, features, score moves on our 36-point rubric — often before any press coverage. Sent daily. Skipped when nothing happened.