Salesforce Agentforce
AI CRM for sales, service, marketing, and commerce teams
Salesforce is a cloud CRM platform built to connect customer data, teams, and workflows in one place. Its Agentforce messaging suggests AI agents can help with tasks across sales, service, marketing, and commerce, but it is still primarily an enterprise CRM platform.
Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric → Last re-evaluated 30 August 2026.
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What's happened with Salesforce Agentforce lately
- Salesforce says Agentforce agents can manage work for weeks across Middle East businesses; which high-value workflows are they targeting?News
Salesforce announced a new portfolio of Agentforce agents for regional organizations in Dubai and Riyadh in October 2026. The agents target sales, service, commerce and workforce needs, while new capabilities let them handle complex work over days or weeks. For those tracking agentic AI product launches, the announcement points to agents moving beyond short tasks into longer business workflows. The specific jobs these agents will handle across those areas are the detail to watch.
via mid-east.info
- Salesforce will pay about $2 billion for Listen Labs, whose agents interview customers in 120 languages; what will it add?News
Salesforce agreed to acquire Listen Labs for about $2 billion, with the deal expected to close in its fiscal fourth quarter of 2027. Listen Labs makes agents that interview and simulate customers, and Salesforce plans to fold the startup into Marketing Cloud and Service Cloud. For those tracking AI agents in business operations, the acquisition puts customer research inside a major marketing and service platform. Salesforce is paying about 67 times Listen Labs' annualized revenue, raising the question of how much value it sees in the agents' capabilities.
via Startup Fortune
- Salesforce and Adobe can build campaigns, but can their AI agents survive consent rules and conflicting offers across a customer journey?News
Salesforce and Adobe are among vendors promoting AI that writes content, builds audiences and recommends next actions. Recent announcements suggest buyers now expect these systems to manage entire customer journeys, including consent, history, contact rules and live behavior. For those tracking AI marketing automation, this signals a shift from campaign creation toward agents that can act safely across CRM and engagement workflows. The harder test is whether an agent can choose well when customer signals and business offers collide.
via CX Today
- What does Salesforce's 2026 Dreamforce AIforce strategy change for CRM teams when human accountability remains unclear?News
Salesforce used Dreamforce 2026 to introduce AIforce and promote an easier path to adopting agentic enterprise tools. The event shifts attention from new AI features toward decisions about where agents should change work and where people must stay accountable. For those tracking AI for sales and marketing, this signals that CRM automation will depend as much on governance and workflow design as on model capability. The key question is which customer-facing tasks Salesforce will automate first and which it will leave to human teams.
via CX Today
News mentions sourced from our news feed; score changes from periodic re-evaluations.
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About
Salesforce is a cloud-based customer relationship management (CRM) platform for businesses, especially larger sales, service, marketing, and commerce teams. The page positions it as a way to connect with customers through Salesforce’s Customer 360 products and its newer Agentforce AI layer.
Salesforce is strongest when you need an enterprise system for managing customer relationships across multiple departments, with AI assistance layered on top. The page shows examples of Agentforce drafting customer-facing emails and replying to...
Executes tasks you assign, one step at a time, within narrow domains.
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- Free: Free CRM is available as an entry point.
- Pro ($X/mo): Pricing not publicly available on the page; a pricing calculator is available for Agentforce.
- Enterprise: Contact sales.
When Salesforce Agentforce changes its pricing, we catch it the next morning
We recrawl every tool in this directory daily. AI Insider is the 3-minute brief on what actually changed — pricing, features, score moves on our 36-point rubric — often before any press coverage. Sent daily. Skipped when nothing happened.