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Autonomous AI agents for customer conversations at scale

Gupshup.ai is an enterprise AI agent platform focused on sales, marketing, and customer support conversations. It is designed to help teams automate customer interactions across channels such as WhatsApp and other messaging touchpoints.

Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric →

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Enterprise
Web
API
B2B
Usage-Based
Cloud Hosted
Fully Autonomous
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About

What It Is

Gupshup.ai is an enterprise-oriented AI agent platform for customer conversations. Based on the site content, it is positioned around autonomous agents that handle sales, marketing, and support workflows for businesses that manage high volumes of customer messaging.

What to Know

The product looks strongest as a business messaging and customer-conversation platform, especially for companies already operating at scale. Gupshup says it powers billions of conversations and is trusted by large global brands, which suggests...

Key Features
Autonomous AI agents for customer conversations
Support for sales, marketing, and customer support workflows
Conversation automation across messaging channels
WhatsApp-assisted shopping workflows
Product enquiry handling
Use Cases
Automating lead qualification and assisted sales conversations for a high-volume sales team
Handling customer support questions across messaging channels for an enterprise support organization
Running product enquiry flows and guided shopping journeys on WhatsApp for retail or commerce teams
Agenticness: Guided Assistant

Executes tasks you assign, one step at a time, within narrow domains.

High evidence
Last evaluated: May 22, 2026

Dimension Breakdown

Action Capability
Autonomy
Adaptation
State & Memory
Safety

Categories

Pricing
  • Free: Not publicly available
  • Pro: Not publicly available
  • Enterprise: Contact sales / request a demo
Details
AddedApril 15, 2026
RefreshedApril 15, 2026
Agenticness
Quick Facts
DeploymentCloud-hosted
AutonomySemi-autonomous
Model supportSingle model
Open sourceNo
Team supportEnterprise
Pricing modelSubscription
Interfaceweb, api
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